Organizing a massive dawah effort for the 2014 FIFA World Cup in Brazil, bringing together over 20 Islamic organizations on an international level, and mobilizing dozens of volunteers originating from 6 continents is a task of epic proportions. With the help of Allah and the assistance of the local Brazilian community, the Islamic Circle of north America (ICnA)’s WhyIslam Project was able to take on the challenge. Starting June 10, 2014, a team of daees arrived in sao Paulo kicking off the World Cup by asking soccer fans, “What is your goal?” After some meetings with local volunteers and logistics coordinating, they began hitting the streets of sao Paulo on June 12th, which marked the beginning of the World Cup soccer matches.
Brazil is the home ground of football, the place where football isn’t just a game but a lifestyle. In June, Brazil will be invaded by hundreds of thousands football enthusiasts when the World Cup, the biggest sporting event in the world, will be held in twelve cities throughout the country. The final will be in Rio de Janeiro.