Posted by Akhi Soufyan
The 20th Football World Cup kicked off in Brazil on Thursday 12th June. For an entire month the world’s eyes were fixed on this event, becoming the topic of impassioned discussions at home, school, work, restaurants on street corners, well…everywhere you can think of!
Anything and everything football is IN during this period – even those that don’t like football will get caught up in the frenzy! From special offers for pizzas, to decidedly bizarre advertising, everyone will be riding the wave.
But, with all the euphoria and joy, there will also be sorrow as teams exit the tournament and people return to the humdrum routine of daily life. Maybe many considering that there must be more to life than this…
Imagine if a small seed could be planted in the minds of the masses, which in time could grow…prompting them to consider their true goal in life.
WHAT DID WE DO?
To coincide with the the Brazil football World Cup, iERA has launched the first ever Global Dawah Campaign – ‘What’s Your Goal?’. This campaign aims to motivate Muslims to get involved in sharing the message of Islam in a warm and friendly way to inshaa’Allah plant the seeds, prompting people to ponder their true purpose in life.
The Prophet Muhammad ﷺ said:
“Whoever guides (another) to a good deed will get a reward similar to the one who performs it.”
Tags: 2014, Brazil, brazil football world cup, dawah, day, friendly, global, global dawah campaign, global dawah day, good deed, Hadith, iera, inshaaAllah, islam, launched, life, message, motivate, muslims, People, prompting, prophet muhammad, purpose, purpose in life, seeds, sharing, wk, wk 2014, world cup