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Coca-Cola’s investment in Gaza



By: Yvonne Ridley

Coca-Cola is building a factory in Gaza, but before you applaud such an investment in an area where the economy is shattered and unemployment ranks among the highest in the world, let’s examine the deal more closely. Who will actually benefit from this? It’s a rhetorical question really, because the Palestinians living there will be the long-term losers while the neighbouring State of Israel will count the shekels rolling in.

The first of the materials to build the factory came via Israel with a convoy of 10 trucks carrying assembly line machines through the Yitzhak Rabin border terminal; from there the lorries were processed by the Israeli military into Gaza through the Kerem Shalom border crossing last week. This, in itself, is amazing, since only 130,000 tons of construction materials have been allowed into Gaza since the latest Israeli blitz; five million tons are needed to try to rebuild the factories bombed to destruction by Israel in its last two wars against the civilians of Gaza.

Thousands of families are still without homes in the depths of a Gaza winter and some of the dead are still buried under the tons of rubble where tower blocks stood before the Israeli military destroyed them. Despite international promises of humanitarian aid and a massive rebuilding programme nothing of any substance has happened because of the ongoing siege of the territory led by Israel and Egypt.

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When the storm has passed, put your energy into rebuilding your life, don’t waste time looking back.

gb copy When the storm has passed, put your energy into rebuilding your life, don’t waste time looking back.
es copy Cuando la tormenta ha pasado, puso su energía en la reconstrucción de su vida, no pierdas el tiempo mirando hacia atrás.
nl copy Toen de storm voorbij is, zet je energie in de wederopbouw van je leven, verspil geen tijd terug te kijken.
fr copy Quand la tempête est passée, placez votre énergie dans la reconstruction de votre vie, ne perdez pas de temps à regarder en arrière.
de copy Wenn der Sturm vorbei ist, setzen Sie Ihre Energie in den Wiederaufbau Ihres Lebens, verschwenden keine Zeit sich umzusehen.
CN67867 Dāng fēngbào guòqù, bǎ nǐ de jīnglì tóurù dào chóngjiàn nǐ de shēnghuó, bùyào làngfèi shíjiān zhǎo huí lái.
Sweden När stormen har passerat, lägga din energi på att bygga om ditt liv, inte slösa tid på att leta upp.
rus7897 Kogda burya proshla , polozhit’ svoyu energiyu na vosstanovleniye svoyey zhizn’yu , ne teryayte vremeni oglyadyvayas’.
4523turkey Fırtına geçti zaman, hayatınızı yeniden içine enerji koymak, geriye bakarak zaman kaybetmeyin.
images Quando la tempesta è passata, mettere la vostra energia nel ricostruire la tua vita, non perdere tempo a cercare di nuovo.
indonesiaID Ketika badai telah berlalu, menempatkan energi Anda ke dalam membangun kembali hidup Anda, jangan buang waktu melihat ke belakang.