Posted by Akhi Soufyan
By: Enricko Lukman
The Muslim tourism industry is huge. A study estimates that the “global Muslim tourism market in 2011 was US $126.1 billion in outbound expenditure 1” or 12.3 percent of the global outbound tourism expenditure in that year. It’s estimated that the Muslim tourism market will grow an average of 4.79 percent year-on-year until 2020.
This explains why Crescent Rating, a ratings company for halal friendly travel services behind that study, decided to launch a B2C Muslim tourism service called HalalTrip.
Launched in December 2013, HalalTrip will sell three travel services to Muslims online: the booking of flight tickets, hotels, and tour packages (to be launched this week). All three are offered in cooperation with travel companies Wego (flights), Booking.com (hotels), and Kuoni (travel packages).
What makes the site special however is that it offers travel recommendations based on the halal friendliness of each product 2. The “halal friendliness level” is derived from the parent company’s database of halal tourism ratings. The website also carries a directory of halal friendly restaurants and mosques.