By: Jade Small
THE EFFECTS OF COLOUR IN OUR DAILY LIVES
The color red grabs your attention, and increases your blood pressure, pulse and breathing, according to the Paint Quality Institute’s website. Red is the color most often associated with passion and love. Red also can stimulate your appetite, which makes it a good color choice for your dining room. Red clothing can be energizing, and will earn you second looks. Mix red with white, and it transforms into a romantic and relaxing color–pink.
Orange conveys excitement and energy. In ancient cultures, orange was used to heal the lungs and increase energy levels. While orange is attention-grabbing, it also is bright, friendly and reminiscent of beautiful fall colors. Use orange–and its more muted cousin, rust–to create a welcoming room.
Yellow represents sunshine, cheer, optimism and clarity. Yellow enhances concentration, according to InfoPlease.com. Although it usually is considered a cheerful color, yellow can have negative effects. Of all the colors, yellow is hardest on the eyes, and it may stimulate your frustration and anger.
Blue, the color of sky and water, represents calmness and serenity. Fashion consultants often recommend wearing blue for a job interview, since it conveys loyalty, reliability and productivity, says David Johnson in the article “Color Psychology” published by InfoPlease.com. You may wish to use this color in your bedroom for its soothing effects. An overabundance of blue, however, can feel cold and depressing.
Green, the color of nature, is refreshing and relaxing. Hospitals and doctors’ offices often use green because it’s considered a healing color. Schools and businesses frequently employ this color in their decor for its stress-relieving effects. Green is an easy color to live with in any room of your home.
In its deepest shades, purple conveys richness, majesty and drama. Its connection to royalty dates to ancient times when purple dye was so expensive only by the wealthy could afford it, according to the Institute for Interactive Technology. Choose lighter shades of purple for a creative, feminine and sophisticated room.
BLACK AND WHITE
While black and white may be considered neutral, each has powerful associations of its own. Black can represent power and elegance. You may love wearing black for its sophisticated, slimming effect. In decorating, black can give a room depth. White connotes cleanliness and purity, and, as a wall color, it provides a clean background for other colors.